If you’re looking to improve your website’s performance and search rankings, there are several new features and updates from Google Search that you should know about. In this article, we’ll cover the latest news from Google, including new data exports, fresh search guidelines, a status dashboard, and more.
New Search Console data exports
One of the most significant updates from Google is the new bulk data export feature for Search Console. This functionality brings performance data to Google BigQuery, a giant database for all kinds of information. With this feature, you can run complex queries over the data or export it to other systems. The bulk data export gives you all the performance data available for your website, except for anonymized queries. It’s particularly useful for larger websites with many thousands of pages or queries per day. If you’re working on a smaller site, the Looker Studio connector or the Search Analytics API are often enough.
Fresh search guidelines
Google recently published guidance on the use of AI-generated content for search. The search engine’s ranking systems aim to reward original high-quality content that demonstrates authoritativeness, expertise, and trustworthiness. Google recommends thinking about who, how, and why regarding your content. Using automation, including AI, to generate content with the primary purpose of manipulating ranking in search results is a violation of Google’s spam policies. However, this doesn’t mean that all use of automation is spam. Automation has