Category: Sales & Marketing
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Google Search Updates: Structured Data, Rankings, and More
Welcome back to “Google Search News,” where we provide you with the latest updates from the world of Google Search. In this episode, we’ll dive into key topics, including structured data changes, ranking updates, and other search-related news straight from the source, Google’s John Mueller. Let’s get started! Structured Data Changes Structured data has been…
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How Marlboro Cigarettes Revolutionized Branding and Marketing
In the realm of cigarettes, Marlboro stands as an unrivaled giant, boasting a valuation of $35.5 billion—more than five times the worth of its closest competitor. However, the road to dominance was anything but smooth. Back in the 1950s, Marlboro struggled to capture even a sliver of the market, often deemed an inferior choice compared…
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The Impact of Quality on Search
In the ever-evolving world of online search, quality is a fundamental aspect that often gets overshadowed by discussions about keywords, backlinks, and technical SEO. However, quality lies at the heart of how search engines like Google operate. In this article, we will delve deep into the intricacies of how quality impacts various facets of search,…
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Debugging Core Web Vitals: Unveiling Website Performance Issues
In the world of web development and SEO, ensuring a seamless user experience is paramount. Core Web Vitals provide valuable insights into the challenges users may encounter on your website. This article will guide you through the process of debugging these metrics, using the information available in the provided transcript. We’ll explore tools, techniques, and…
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Understanding SEO Best Practices from Google’s SEO Office Hours
Welcome to this comprehensive guide where we delve into the insights provided by Google’s SEO Office Hours. In these sessions, experts from Google’s Search Quality team address a wide array of questions concerning SEO and Google Search. This article highlights the key takeaways and actionable advice shared during the session. Sitemap Index Files: Best Practices…
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Google Search Updates: Core Web Vitals, News Websites, AI, and More
Keeping up with the latest updates and changes in Google Search is crucial for website owners and digital marketers. In this article, we’ll dive into the recent Google Search updates, covering topics such as Core Web Vitals, news website best practices, generative AI, and more. Understanding these updates will help you optimize your website, enhance…
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Best Practices for SEO at Syndicated Content & Canonical Links
Welcome to Google’s “SEO Office Hours,” where we address your burning questions about SEO and Google Search. In this article, we’ll delve into the valuable insights shared by Martin, Gary, and John from Google’s Search Quality Team. Covering topics such as syndicated content, canonical links, security warnings, crawling instructions, sitemaps, structured data, and more, we’ll…
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Best Practices for Positioning Your Content on Google Search and News Surfaces
Positioning your content effectively on Google Search and News surfaces is crucial for increasing visibility and driving traffic to your website. In this article, we will discuss the best practices for new sites to optimize their content and improve their chances of appearing in Google Search results and News surfaces. From understanding the different result…
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Master the AHA Formula: Improve Your Appointment Setting Skills
As a sales professional, your success depends on your ability to set appointments with potential customers. However, it can be challenging to get your foot in the door and convince someone to meet with you. That’s where the AHA formula comes in. In this article, we’ll discuss how to use this formula to overcome common…
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New Search Console data exports and more Google Search updates
If you’re looking to improve your website’s performance and search rankings, there are several new features and updates from Google Search that you should know about. In this article, we’ll cover the latest news from Google, including new data exports, fresh search guidelines, a status dashboard, and more. New Search Console data exports One of…